Social Shopping. It's exploding. And it's evolving quickly.
A year ago if you had asked me about social shopping I would have pointed one to Amazon and told you that the item reviews from actual buyers were samples of social shopping. Six months ago I would have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. Fourteen days ago I would have told you about the newest Facebook integration into websites like Levi's "Friend Store" and how you will see what your pals like. And today. Well today I'd tell you it's about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE by the end of the post, but first allow me to explain what this is.
A few months back I wrote a post about a new business prepared to take off. What I described there clearly was the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how they were providing huge opportunities for shop owners to drive people within their stores. DCSE's go the next thing and offer discounts to drive you into these stores. Most of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals delivered to your inbox https://protabletaroblog.wordpress.com/.
With these DCSE sites like Groupon and LivingSocial, people are flocking for them as the deals in many cases are tremendous, averaging in the area of 50% away from very desirable products and meals. Groupon is the leader at the moment, but once you learn anyone that uses Groupon, chances are they are also using a number of of others I mentioned. Note: part of the depends where you live. If you are in LA or New York, you will see it in action. If you reside in Boise, this hasn't quite gotten to you yet. However the model is working and odds have you been might find this soon in your town https://lindenbluete.de/.
I'd like to tell you how I understand it's working.
Last week Groupon offered a deal to celebrate Mother's Day. A nearby day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many more bought the deal? If you had asked me, I would have said 200. Maybe 300. The solution: 1,332.
Yes! So that is why I will tell you, that is exploding. I don't know the day spa business. But my guess is that place just booked more business in one day than in the past few months combined. (based on the $79 fee, the tiny business just grossed over $105,000 in one single day.)
Now, this is a good news / bad news situation. Or even more like a be mindful everything you want situation. If you are only a little shop that gets 20 customers a day. Heck, possibly even 50 on a good day. How do you deal having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to find out that the place was so inundated that either they couldn't obtain a reservation for months or that the service and experience was awful.
If it were me and I was the owner of Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they just paid $79. Assume they paid a lot more than the common customer. Don't ignore your regular patrons, but they already love you. These new customers are exactly that, new. And you know the old saying, you just get one chance to make a first impression. Those 1,300+ people have the ability to alter your business. Think long term. This is going to be one of the very expensive advertising campaigns you've ever done, but additionally the most targeted. A genuine game changer.
But my guess is that they are not prepared to take care of this. How could they be? I wonder what they thought would happen out of this Groupon promotion? 500 people maybe? I do believe I'll ask them. When they respond, I'll enable you to know.
Getting back once again to the central point of the post. Social shopping is exploding. Here is the next big thing. It's not merely one piece of technology. It's an instant progression in social media merging with eCommerce. And it's very exciting.
As I mentioned because other post, if you should be a store owner and your product is good, the opportunity is amazing. The most effective in history. It's targeted, it's relatively easy, and the price has become the best investment you can ever make (some of these things are free). Get your head around it. If you can't, hire someone to achieve this for you. If you can't find anyone, tell your niece or nephew to review this stuff and start trying things. Shoot, tell them to email me, I'll point them in the best direction.
No comments:
Post a Comment